New Era in Promoting Turkey's Provinces: Go and Gezsen Accounts Merge

The Tourism Promotion and Development Agency of Turkey (TGA) has initiated a significant transformation in the digital promotion of the country's 81 provinces. Under the GoTürkiye initiative, the agency has merged its 'Gezsen' and 'Go' accounts. This strategic integration aims to enhance how Turkish provinces are marketed to both local and foreign tourists. With this new system, promotional efforts will be concentrated on a single account, leveraging data analytics and artificial intelligence-driven targeting tools. This approach is designed to provide a more efficient and effective means of reaching potential travelers, offering them tailored experiences based on their interests. As the tourism sector seeks to recover and grow post-pandemic, this innovative strategy reflects Turkey's commitment to improving its digital outreach. The unified account will serve as a comprehensive resource for visitors, showcasing the unique attractions and cultural offerings of each province. The TGA's move is expected to not only streamline marketing efforts but also to enhance collaboration among local tourism stakeholders. By utilizing advanced technologies in promotion, Turkey aims to position itself as a leading destination on the global tourism map.